Jeroo Billimoria

Empowering Children Through
Social and Financial Education

Innovations Case Narrative:
Aflatoun

At the root of economic and social inequality lies a lack of knowledge and skills
about rights and responsibilities, preceded by a status quo of financial exclusion of
the poor. 此外, impoverished parents raise their children in the same cir-
cumstances of inequality in which they grew up. In a world that considers finan-
cial education a family matter, parents who have no financial knowledge or aware-
ness of their own rights, let alone those of their children, are part of an unjust sys-
tem that for generations has perpetuated a cycle of poverty.

I built Aflatoun upon the experience, 学习, and networks I acquired from
the other organizations I established, all of which revolve around the protection of
孩子们. While helplines generally respond directly to children’s immediate trou-
布莱斯, Aflatoun, with its roots in MelJol, a children’s rights organization that aims to
develop responsible citizenship among children through education, seeks to tack-
le children’s problems at their roots. 所以, the organization focuses squarely
on teaching children the necessary awareness of social and financial issues, 开始-
ning at a very young age and continuing into young adulthood. The Aflatoun
team, which works through our secretariat in Amsterdam, has formed a global net-
work of partners that work together to fulfill the Aflatoun mission. Our aim is to
create an environment in countries throughout the world in which children can be
empowered to exercise the capabilities afforded to them by having a deeper aware-
ness of their rights and responsibilities, and by learning practical financial skills.

By May 2010, we could count 41 countries in which our partner NGOs have
implemented the Aflatoun curriculum, 和 68 more organizations from 53 县-
tries have submitted action plans to the secretariat for implementing the Aflatoun
程序. At our mid-campaign meeting, which was attended by all of our partners

Jeroo Billimoria, founder of six organizations, including Aflatoun, is executive direc-
tor of the organization. 成立于 2005, Aflatoun seeks to empower children through
social and financial education programs for children, creating a global movement for
children’s rights, and advocating among the world’s largest organizations and banks
to provide greater access for youth to formal financial products. 在 2006 Billimoria
received the Skoll Award for Social Entrepreneurship.

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Jeroo Billimoria

What Is Social and Financial Education?

The balance of social and financial education makes Aflatoun unique. A bal-
anced approach to Child Social and Financial Education (CSFE) involves devel-
oping two key trajectories of learning: 第一的, an understanding of rights and
responsibilities that enables individuals to develop their communities in a con-
scientious manner, 第二个, financial knowledge and skills that help individ-
uals make the best use of available resources. Aflatoun believes that concentrat-
ing exclusively on either economic empowerment (例如, 储蓄, credit, 或者
income-generating programs) or on social education (例如, human rights or cit-
izenship curricula) and neglecting the other creates an imbalance that prevents
the achievement of holistic and sustainable empowerment.

The Aflatoun concept seeks to blend these two topics through its Five Core
Elements, arranged as steps toward the goal of helping children become positive
change-makers within their communities. Each Core Element has equal impor-
坦斯, and teachers trained in the Aflatoun program provide students with edu-
cational materials that stress rights awareness, consciousness of the living condi-
tions of others, and a strong sense of the social context in which children exer-
cise their newfound financial skills.

Core Element One: Personal Understanding and Exploration

Children who want to become change-makers within their communities must
show self-confidence, and Aflatoun guides these children toward greater self-
知识. We cannot understand and empathize with others until we have
confidence in ourselves. Through the early stages of the Aflatoun curriculum,
children have the space to explore values, both individually and through inter-
action with peers, in part through creative expression. Aflatoun promotes child-
centered learning along with values such as compassion, and emphasizes the
child’s position within a wider community, where all members are mutually
dependent on one another. We explore financial ethics and children learn the
importance of balancing financial skills with the judgment to use these skills
responsibly.

Core Element Two: Rights and Responsibilities

Aflatoun bases its curriculum on the worldview outlined in the UN Convention
on the Rights of the Child, giving particular weight to the “participation rights”
(文章 12-17) because they enable children to realize other key rights.

and donors in March 2009, Moushira Khattab, presently Egypt’s Minister of
Family and Population Affairs, announced that his nation’s education system
would integrate Aflatoun’s social and financial education into its core curriculum.
Other international organizations, such as UNICEF and Plan International, 有
integrated Aflatoun into its own project initiatives. Given our goal of reaching one

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Empowering Children Through Social and Financial Education

Children who can express themselves confidently, especially in adult company,
provide their own best line of defense against exploitation. The same holds true
for well-informed and organized children who know how to access and share
信息. Aflatoun treats participation as a right, not a reward, and encour-
ages child-centered learning that allows children to feel free to offer opinions
and express themselves. Responsibilities go hand-in-hand with those rights, 和
children learn about their responsibilities to themselves, their families, 他们的
社区, and their environment. This sense of responsibility will help guide
the decisions they make when they begin to create their own business projects.

Core Element Three: Savings and Spending

In keeping with a holistic approach to development, Aflatoun promotes a broad
definition of “savings,” in which one values water and other natural resources as
much as money. Aflatoun sees saving, and learning how to save and spend
responsibly, as a tool that helps children realize their rights. The amount saved
matters little. The benefit derives from introducing children to the concept and
discipline of regular saving.

Core Element Four: Planning and Budgeting

The acts of planning and budgeting work wonderfully to boost a child’s self-con-
fidence. Boys and girls come to see that they can make their hopes and dreams
come true. They reach a level of financial empowerment when they can use their
saving and spending skills to improve their lives. 例如, a consistent sav-
ings habit can enable a group of children to launch a social justice campaign.
Through planning and budgeting, children learn to see the future as something
they themselves can manage.

Core Element Five: Child Social and Financial Enterprise

The Aflatoun curriculum encourages children to view themselves as active par-
ticipants in and shapers of their community. With an emphasis on teamwork,
Aflatoun encourages children to organize and deliver their own social justice
活动. Aflatoun also helps them experiment with generating revenue and
gain experience of working business models. Through managing community
activities or entrepreneurial enterprises, children begin to see how they can have
a positive impact on their community.

million children in 75 countries by the end of 2010, these major milestones indi-
cate to me that we have begun to make a breakthrough with the concept that social
and financial education can and should be realized as a right for every child
around the globe. Many organizations and individuals have come to realize the
importance of educating children about the mainstream financial system and of

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Jeroo Billimoria

allowing them access to it. With the Aflatoun curriculum, we have begun the glob-
al movement we set out to build.

Aflatoun’s work focuses on educating children, beginning at an early age and
ideally continuing for eight years, to help them acquire good financial habits,
engage as proactive citizens, develop community awareness, 和, 最终,
become more empowered individuals. Children can act as the most important
agents of change. 所以, if suitably equipped as a group, they have the poten-
tial to make considerable progress toward eliminating the global cycle of poverty.
Aflatoun has grown into a global system comprised of a network of partners
and donors and the secretariat, which operate under a social franchise model. 我们
share a globally recognized brand and a core set of principles, but beyond that,
partners in various regions have developed their own curricula and training mate-
rials, which they have developed through extensive collaboration among them-
自己. The Aflatoun partners in the field have expanded the program in fresh, cre-
ative ways. While some partners work in schools, others work with street children
and juveniles in jail. Some partners offer modules on the environmentally sound
use of resources, while others actively employ technological tools to spread the
program’s reach.

We now have the curriculum available in Arabic, 法语, and Spanish, 和
partners throughout the network having produced 30 different contextualized ver-
sions of the material. Each NGO that administers the program funds itself, 尽管
the secretariat serves as coordinator between partners and funders. The secretari-
at also monitors partners’ compliance with the quality standards and adherence to
the agreed-upon principles. It continually produces innovative new research to
help determine the program’s effectiveness and suggest changes to the Aflatoun
method that will help Aflatoun partners use resources more efficiently. The secre-
tariat uses this information to advocate for government-level adoption of the
Aflatoun program and to bring new organizations into the network. 同时, 它
continues to demonstrate throughout the world the importance and effectiveness
of Child Social and Financial Education (CSFE) and financial system reform.

The story of Aflatoun’s growth and success begins with my own upbringing in
印度, followed by my work as an academic and child rights advocate there.
Circumstances in India inspired the development of a CSFE program through
MelJol that oscillated between social and financial education, eventually settling on
something between the two. 在 2005, I began to explore the relevance and adapt-
ability of this program, by then called Aflatoun, in other regions of the world.
Relying on the lessons in partnerships and in scaling an organization that I had
learned through Child Helpline International, we launched a pilot program in 11
distinct countries. This confirmed the program’s potential applicability, 并在
2008 we began our global campaign. We continue to reach out to organizations
working on both a national and global scale, and work to make CSFE a right for
children around the world.

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Empowering Children Through Social and Financial Education

MY WORK WITH CHILDREN, ACADEMIA, AND MELJOL BEFORE 2003

I grew up in Mumbai, 印度, in a family of professionals. My mother, a social work-
是, had instilled in me early on a strong set of social convictions. Only after my
father died did I realize that he had shared my mother’s commitment to a better
社会, as long lines of the people whose lives he had impacted waited to pay their
last respects to that quiet philanthropist. Following my parents’ inspiring example,
I chose to enter the social sector as well, and upon leaving high school I entered the
Tata Institute of Social Sciences in my native Mumbai.

The people of India experience great inequality and injustice. Like many devel-
oping countries across the world, huge economic gaps divide the different sectors
of society. Together with several colleagues, I sought to address this issue with the
creation of MelJol, which we began as a program to link children from poorer fam-
ilies to those from wealthier families. We wanted to break down the perceptions
members of distinct class groups had of each other. We based this endeavor on our
shared belief that children hold the key to bringing about change in the future.

In the late 1980s and early 1990s, riots wracked the city of Mumbai, brought
on by deep religious and social divisions within Indian society. These riots made
us see the importance of introducing topics related to ethnicity, 国籍, 和
union into the program. Those of us working to build MelJol experimented with
educational methods to help young people develop a healthy sense of their own
identities and their place within groups, be it a family, a community, or society as
a whole. By helping children acquire a firm understanding of themselves and take
ownership of their own development, we hoped to instill in them the healthy atti-
tudes about being good citizens and positive contributors to the environment
around them that in the future might prevent the social conflict we saw in
Mumbai. We encouraged children to participate. In collaboration with Mumbai’s
best artists, MelJol held the first exhibition of art by street children. These children
used their art to express their vision of a more unified society. Many of the social
education components we developed during this period were later integrated into
the Social and Financial Education Program used by Aflatoun.

While many children’s development programs existed in Mumbai, India’s rural
areas remained largely neglected. Considering that a significant percentage of
India’s population lives in rural areas, we decided to deliver MelJol’s curriculum for
social education in those settings.1 This demanded a lot from our small team of 15
人们. We worked day and night, yet always felt a few steps behind. At times we
would deliver the program for a short time in an area, only to return a few weeks
later and find that we had to start again from scratch. We needed to find a more
effective and sustainable way to reach out to children that would allow us to phase
out while the program lived on. We turned to the local teachers.

The chance to participate in the program excited the rural teachers we
approached, a stark contrast to the teachers in urban areas who were already
involved in a number of development initiatives in their schools. We began to train
the teachers to deliver the program’s message to the children and to sustain that

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Jeroo Billimoria

UN Convention on the Rights of the Child

The successful development of children’s citizenship hinges on their knowing
their rights and responsibilities, which helps them develop a social conscience
and motivates them to act in ways that benefit the community as a whole.
Aflatoun derives its ideological basis from the UN Convention on the Rights of
the Child (CRC), the most comprehensive and widely accepted international
document codifying children’s rights.

The Rights of the Child

The CRC lays down the following four sets of interdependent rights for children:
1. Right to Survival
2. Right to Protection
3. Right to Development
4. Right to Participation

People often misunderstand the Right to Participation more than any of the
other child rights. Adults may feel threatened by children who can articulate
their opinions and take action to meet their own needs. Some may question
whether children have the sense of responsibility or maturity to make such deci-
西翁. In Aflatoun’s experience, the most resistance from teachers arose around
the issue of child participation. Some teachers feared it would result in behav-
ioral issues in the classroom. Aflatoun’s experience in facilitating child participa-
tion demonstrates that if we explain child rights in the context of the larger com-
munity and as being complimentary to their responsibilities, children rarely
abuse opportunities for discussion and action.

The Aflatoun concept sees the right to participation as a cornerstone of
CSFE. We share the conviction that children grow up to become responsible cit-
izens by experiencing citizenship early in life. The entire Aflatoun program
focuses on enabling children to become active shapers of their own lives.

The Responsibilities of the Child

Rights go hand-in-hand with duties and responsibilities. The child’s responsibil-
ities include:

1. Responsibilities toward self
2. Responsibilities toward the family/care-giving environment
3. Responsibilities toward the community
4. Responsibilities toward the environment

message after we had left them. To this day, I have a strong respect for and belief in
the teachers who play a crucial role in carrying any such program forward.

同时, as trials in new social education methods for children continued at
MelJol, I began another project in Mumbai called Childline, a 24-hour hotline for
street children in need of legal, medical, and psychological assistance. Childline

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Empowering Children Through Social and Financial Education

would grow to become a global network of children’s helplines a few years down
the road, and through that scaling process I was to learn a great deal. 这些
helplines receive calls reporting abuse, harassment, isolation, ill health, 还有很多
more heartbreaking situations. These calls proved to us at MelJol that children
would need relief, 支持, and help for as long as the problems that drove them
to that point persisted. We had, very importantly, come to realize that social
empowerment alone could not sufficiently address the social problems for which
we had originally developed the program. When those problems are tied so close-
ly to widespread poverty, social education alone cannot combat the social friction
that comes as much from economic problems as from clashes of identity.

在 2001, I first proposed to introduce a financial element into the program. 我
suggested this during a meeting with the team and the teachers, and received very
little support. The teachers instantly rejected anything to do with money and stor-
ing money in the schools. They simply did not believe it would work, nor did they
want the responsibility that came with looking after the children’s money. 花了
a lot of effort and persuasion, but eventually we reached a compromise: we would
try it for one year and see what came of it. 因此, we began to experiment with this
new program for children that focused exclusively on economic education. 这
program was comprised of children’s activities that revolved around a bank set up
at their school, and included saving, 规划, and budgeting. Although we main-
tained a social ideal as the underlying premise of our program, offering an eco-
nomic education represented a major switch in thinking. I still look back on this
period as a very difficult time—the majority of the staff had a strong social com-
mitment, and as a result of our change in focus, several staff members chose to
leave the organization.

After experimenting with the economic approach largely in the center, 我们设定-
tled on an educational program that struck a delicate balance between the social
and the economic tools that children need to become responsible and empowered
公民. We maintained the idea of banks in schools or clubs, but added back the
idea of cultivating a strong sense of self and the rights and responsibilities each
individual has in society (see text box on Child Social and Financial Education).
Taking as our guide the rights outlined in the United Nations Convention on the
Rights of the Child, children started in the program as early as age six, at which
point we would begin to encourage their critical thinking skills as a means of
engaging with the environment around them. By inspiring in them this sense of
self and their place in the world, children were able to progress over the years from
having a simple savings account to budgeting, 规划, creating group projects
involving savings, and enterprise. All the while we strived to help them internalize
the idea of using all resources, not just money, in responsible ways, according to an
ethical and moral code they developed through exploration of the world around
them and having a better sense of their place in it. Initial response from people
outside the organization ranged from criticism of a perceived dilution of econom-
ic education with social aspects, to frank doubts among educators that the children
would fully understand the concept of saving. 然而, when seeing the high

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Jeroo Billimoria

school dropout rates and the children having to pay school-related expense or start
working to make money for their family, many became more inclined to accept any
method that gave children some resources for remaining enrolled in school.

After some success at inculcating a habit of saving and developing a better self-
awareness in urban children, we decided to scale-up the program we had begun in
Mumbai throughout Maharashtra, changing our target group to the region’s rural
children and ascertaining through a pilot program whether the social and finan-
cial education program we had developed could work for them as well. 这
involved asking schools and educational organizations to commit their time and
resources to help us pilot the program or, in the case of existing organizations, 到
integrate the program into their work and approach schools themselves. We first
had to clear away the aforementioned myths about a child’s capacity to understand
social and financial concepts, and convince these educators of the importance of
this kind of education. Once partnered with schools, we either trained teachers
ourselves or did so with the help of members of organizations that had agreed to
help promote the program. They learned about our curriculum and the core con-
油炸, and we shared with them the framework of the children’s bank, 包括
the rules and procedures for depositing and withdrawing money. Throughout this
过程, we tried to maintain a standard curriculum and replicable model that
other schools or organizations could implement. Despite all this preliminary foot-
工作, many schools only grudgingly agreed to implement the program, still har-
boring grave doubts about its effectiveness and sure that it would founder for lack
of interest among those involved.

The results of this pilot held excellent promise and put many of these doubts
to rest. Within the first year of implementation, 60.9 percent of the schools in
which we had launched still had a program running, covering approximately
26,832 children in 312 学校. By the second year we had reached 43,189 孩子们
在 506 学校. In many schools where MelJol had piloted the program and then
ceased its activity, the savings clubs continued operating, sometimes run by the
children themselves. Amounts saved ranged from 50 rupees to 19,000 rupees ($1 到 $400), and children often used any “extra” savings for a group event, such as a
picnic at the end of the school year. Withdrawals throughout the school year for
the most part went toward school supplies, like pencils, uniforms, or school fees.
Like my colleagues at MelJol, I had closely observed the progress of the program
and learned an immense amount, some of it surprising, some of it validating our
original hypotheses of the impact social and financial education could have. 我
would carry this knowledge with me as I worked with MelJol to continue expand-
ing throughout India, and soon internationally.

Although MelJol had begun the program, several other organizations had
adopted the approach, and we needed a name and a brand for it. Looking for
something appropriate, we asked the children for whom the program was created
to give us their suggestions. They responded with “Aflatoun,” the name of a hero in
a Bollywood film who was greatly admired by the children at the time. As it hap-
pened, Aflatoun means “explorer” in Hindi, from the Arabic for Plato. It seemed

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Empowering Children Through Social and Financial Education

Children Connect with the Aflatoun Character

remarkably fitting to me, and paired with the central phrase of the program,
“Separate Fiction from Fact, Explore, Investigate, Think, and Act,” Aflatoun, a char-
acter with the form of a fireball from outer space, became the symbol for the social
and financial education program. Having an image and some success in India, cir-
cumstances would help Aflatoun move ahead on its way to an international reach.

FROM MY ORIGINS TO THE START OF
A GLOBAL MOVEMENT, 2003 TO 2008

Having met my Dutch husband in India, 在 2003 I left my native land to live with
him in Amsterdam. I remained deeply involved in Child Helpline India and MelJol,
and took frequent trips to India, but I also began to take advantage of my new
home in Europe to scale the Child Helpline concept and brand internationally.
While Aflatoun continued its slow spread in India, I worked for the most part to
create a network of national Child Helplines. 在 2004 I launched the Credibility
联盟, a voluntary organization comprised of Indian nonprofits committed to
holding themselves to shared standards of governance and transparency.
同时, I worked during the evenings and in my off hours to refine the
Aflatoun concept. At the time, ideas related to social and financial education had
garnered little attention, as interest in microfinance had just begun to gain traction

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Jeroo Billimoria

in the development community, and only a scattered handful of organizations,
such as JumpStart in the U.S., had tossed around the idea of financial education
for children.

With these challenges in mind, I started getting the project off the ground at
the beginning of 2005, under the name Child Savings International. The concept
had taken off in India, but the question remained as to whether it would apply to
children in other cultures and regions, and if it did, whether a program like
Aflatoun could succeed. 因此, working with Child Savings International, I aimed
to find a handful of organizations in various parts of the world that worked with
children or education and would agree to pilot the Aflatoun program. I wanted to
partner with local organizations and profit from their local knowledge—a model
that would both endure throughout and enhance the scale-up phase. We had
agreed that after a year of on-the-ground testing, we would analyze the success of
the Aflatoun curriculum and determine what changes needed to be made to
accommodate cultural differences, decide the proposed method of scaling-up, 和
design the most effective structure so that Child Savings International would ful-
fill my vision.

At the first board meetings where I and the other board members began to
outline our initial strategy, which took place in July and August of 2005, I discussed
the resources we had available and the challenges that remained. We knew we
would face a major challenge in finding funding for the pilot phase and in convinc-
ing organizations to partner with us on a concept still untested outside India,
meanwhile paying for it themselves. From the outset, 尽管, we committed to
creating a framework for Aflatoun that would make it as professional and trans-
parent as possible, and lay the foundation for an accurate impact assessment. 我们
knew that the results from such an assessment would play an invaluable role down
the road in proving, at least to some extent, the value of the Aflatoun program, 和
ensured that the organization would remain committed to results for the people
we were aiming to help.

The model we employed for the international network revolved around the
notion of partnership. My previous organizations had inspired my thinking along
this vein—one idea, one commitment, multiple players. I did not want to re-invent
the wheel but to build on what already existed and create a network that benefited
from the strengths, expertise, and knowledge of its many members. Thus the orig-
inal board and I employed a brand add-on format, by which we decentralized
management but the policies and trademarks remained unchanged. We wanted to
build a model that was self-sustaining and built from the bottom up, much in the
way we had worked in the rural areas with MelJol.

Our local partners throughout the world would have to take full ownership of
the program and adapt it to the needs of the children, 学校, and social environ-
ments in which it would be implemented. The secretariat would stand at the cen-
ter of the network, helping the partners obtain resources when needed and close-
ly monitoring results in order to adapt the program quickly throughout the sys-
TEM, according to what had worked and what had not. The partners could make

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Empowering Children Through Social and Financial Education

Summary of Aflatoun Workbooks

Workbook 1: Emphasizes an understanding of everybody as unique and special,
and introduces the concept of savings.

Workbook 2: Encourages children to see the interdependence of their family,
社区, and the world. It communicates the universality of savings and its
holistic meaning.

Workbook 3: Initiates a process of self-exploration and sensitizes children to
the feelings of others. It introduces transparency and financial ethics as integral
aspects of dealing with money.

Workbook 4: Builds children’s sense of responsibility for their decisions as
well as their sense of pride about saving. It encourages them to save and spend
collectively through group activities that they organize together.

Workbook 5: Introduces and expands on the concept of child rights and the
UN CRC, hand-in-hand with responsibilities. Children deepen their knowledge
about money.

Workbook 6: Reinforces the importance of rights in every child’s life and
simultaneously explores issues of marginalization in society. Introduces children
to financial institutions and develops their saving, spending, 规划, 和
budgeting skills.

Workbook 7: Encourages children to investigate the situation of marginalized
孩子们. Promotes the definition of financial goals and the development of
social and financial enterprise activities.

Workbook 8: Encourages self-reflection and looks deeper into issues of
stereotypes and prejudices on issues such as gender. Further develops financial
capabilities through social and financial enterprise.

any changes they wanted to the program, provided they conformed to the five core
elements that made up the Aflatoun program (see text box on child social and
financial education). They also had to keep the name and the mascot, Aflatoun—
the fireball.

In the months that followed, it became ever clearer that attracting partners that
would agree to pilot the program was as difficult as we had anticipated, 尤其
since at the outset, the program had no accompanying funding. 此外, 在
order to truly ascertain the applicability and viability of the Aflatoun program
国际化, the initial countries we would pilot in had to represent a diverse
sampling of cultural, 政治的, and economic climates. Making matters more chal-
lenging, although we had established the goals as a board, the secretariat consisted
of only two staff members and myself, who were charged with building databases
of potential partners and donors. We had a goal of launching the pilot at a meet-
ing of all those who had signed on in that year, and courting potential new part-
ners or funders sometimes came down to making cold calls or sending e-mails to
those who could possibly be interested. We stayed committed to our message—

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Jeroo Billimoria

cultivating the habit of saving among children, an education that balanced the
social and the financial—and to our belief that the adoption of CSFE and Aflatoun
could move the world closer to upholding the Convention on the Rights of the
Child and meeting the UN’s development goals. As in India, we had to do away
with the myths related to children handling money and the ethics of banking in
学校. Besides, people asked, where would children get the money? Aren’t the
children and their families too poor to save in the first place? Based on what we
learned from MelJol, we answered these questions and myriad others in our effort
to bring attention to the issue and encourage adoption of the program.

Using a methodical screening process and with lots of hard work by the secre-
tariat staff, the board, and myself, by October we finally had a group of NGOs
working in several countries that had signed onto the project. We had chosen these
countries for their particular diversity and the difficulty of their national econom-
ic or social situations, like Argentina, Zimbabwe, the Philippines, and Serbia. 我
believed that if the program administrators there could make Aflatoun work, it had
a far greater chance to succeed anywhere else. In order to secure the participation
of a few of these NGOs, we had to bend a bit on our vision of an ideal structure in
which organizations would fund themselves. 到底, we had to provide seed
money to some organizations working in poorer countries, which put the burden
on us to secure a larger amount of funding than we had originally anticipated.

作为 2006 began, we had gotten pilots rolling in ten countries, with organizations
in at least as many more slated to begin or interested in exploring the program in
未来. The partner network was to meet again at the regional level later in the
year to develop additional region-specific materials, like scale-up guides for NGOs,
training materials, and curricula. At the secretariat of Child Savings International,
we made our way forward according to five strategic objectives the board had
发达, which allowed us to monitor the progress of the existing Aflatoun pro-
grams and to advance the ideas of child-friendly banking and social and financial
education in new regions and to new organizations.

The first and second of these objectives centered on continuing to refine the
approach and developing the aforementioned materials with the collaboration of
partner organizations. We had established the Convention on the Rights of the
Child as our goal, and needed to bring others on board with the belief that chil-
dren’s social and financial education is an effective means of advancing toward
这. 因此, we worked to develop and maintain a practical, 经测试, and standardized
best practice for the concept of Child Social and Financial Education, picking from
existing approaches used in the nonprofit and for-profit sectors. Using CSFE as a
means to empower children remains to this day a very new idea, and we tasked
ourselves in the organization with making it an established method that any
organization could successfully apply. In terms of developing material, I wanted
partner organizations to maintain strong lines of communication, both directly
with each other and through a library of materials that the partners had begun to
develop on their own, which the secretariat would maintain and add to. The web-
site we launched in 2007 helped significantly with this effort.

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Empowering Children Through Social and Financial Education

Scale-Up Steps

To have an impact on a broad scale, Aflatoun now actively seeks to have child
social and financial education included in formal and informal national educa-
tion systems. This necessitates eventual acceptance by and implementation
through governments. Building a compelling case for integration into govern-
ment-run education systems implies that more than one partner organization
eventually will implement the Aflatoun program in a given country. 为了
accomplish a systematic national scale-up, Aflatoun expects to see several itera-
tions of a program before it is included in the national curriculum.

The steps and activities of the Pilot Phase are:

Step 1: Initial Preparation
Share with potential partner organization team
Test the concept with multiple stakeholders

Step 2: Planning
Form an advisory committee
Design an operating model and action plan
Secure resources
Sign a memorandum of understanding with education department

Step 3: Material Development

Identify material developers if no one within the organization has curriculum
development experience
Decide on the end product, like teacher’s manuals, children’s textbooks, or audio
tapes
Adapt existing Aflatoun materials to fit the local customs, 语言, and needs

Step 4: Training
Prepare agenda and training materials
Train the trainers
Train the teachers

Step 5: Live in Schools
Visit the schools
Monitor the savings process
Organize Aflatoun events

Step 6: Review and Reflection
Review the Aflatoun process with different stakeholders
Apply tools for measuring the impact of the pilot

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Jeroo Billimoria

Paraguayan School Children

The remaining strategic objectives established by our board centered on advo-
cating for other child-focused NGOs to adopt CSFE as part of their program, 网-
working with banks and financial institutions, and developing a network of key
stakeholders to buy into the idea of child savings. 清楚地, each of these objectives
involved connecting with as many organizations as possible. This would require
me and other members of the organization to attend conferences and meetings,
where we could meet key people in organizations whose work related to children,
金融, or sustainable development so that we could promote the idea of CSFE.
The aim of this networking was to help drum up support for Aflatoun and to bring
in new NGOs willing to implement the program, as well as philanthropic organi-
zations interested in funding organizations already trying to establish and scale the
program in their countries. Very importantly, the more entities that knew about
CSFE and Aflatoun, the more likely it was that the program would garner atten-
tion—and a place on the agenda of major organizations. In my eyes, this would
lead to the increased likelihood that other organizations would promote the idea
and that banks would be willing to consider reforming their own systems to offer
more child-friendly financial products and services, an issue at the center of my
next enterprise.

As the first results of the completed pilot programs began trickling in at the
beginning of 2007, Aflatoun as an organization had already begun to develop into
a functioning international system. Whereas one conventionally would pilot a pro-

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Game Example: This Is Me!

Group size: 10 到 20

时间: 45 到 60 minutes

Materials: Markers, scissors, glue, 报纸, and magazines

Objective: To enhance participants’ awareness of themselves and each other

什么时候: At the beginning of a group event

Process:
• Give each participant a sheet of paper and a marker. Instruct them to fold
their newsprint sheets in half and write at the top of each half, “This is me!”
and “This is my future!”
• Ask the participants to cut pictures, 字, 图纸, and phrases from mag-
azines that symbolize things about themselves and their future. For the side
labeled “This is me!” examples might include physical traits, parts of the body,
衣服, hobbies or achievements, personality traits, ETC. These should be glued
into place to form a collage.
• Ask participants to present their collage to the large group.
• Ask the participants the following questions:
• Were the symbols used positive or negative?
• Did anyone use the same or similar symbols?
Variations: Draw with marking pens or cut the two parts in half, scramble
them and then guess which part goes with which.

公克, analyze the results, and then establish an organization based on that data, 我们
had ended up following a somewhat faster track. I and many others had believed
so strongly in the concept’s ability to ensure the rights of the child that we had
simultaneously grown the organization and piloted the program, relying heavily
on our social franchise model, a robust and methodical system of analyzing results,
and an organization structured to adapt quickly to new learning.

It mattered a great deal to me that Aflatoun function according to the lowest-
cost model possible, because seeing resources squandered frustrates me more than
anything else. As I see it, if we commit to focusing on children, then we have to
ensure that everything we do benefits them. A street child in India once told me,
“You social workers always line your pockets at my expense,” a remark that has res-
onated with me ever since. 所以, in mid-2007, we began to further elaborate
on and expand our self-monitoring system. In the interest of producing informa-
tion that was as independent and honest as possible, we developed an advisory
board independent of our secretariat and governing board to take the lead on
establishing indicators on the success of the program throughout the Aflatoun net-
工作. The advisory board would also take a close look at the structure of the sec-
retariat and the governing structures of the partner NGOs (a study to which the

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The Aflakit

To assist partners with program implementation, Aflatoun also developed the
Aflakit. Drawing from a vast array of expertise from within the network, 这
Aflakit consists of a series of manuals and supplementary materials that guide
partner organizations through all the steps of program implementation, 从
the beginning of the partnership process to delivering the program in schools
and nonformal education centers at a national level. Aflatoun provides the
Aflakit in four languages: 英语, 西班牙语, Arabic, and French.

The manuals of the Aflakit include:
Partner Manual: This manual explains the partnership process and steps of
program implementation, while providing examples of real-life experiences
from Aflatoun’s implementing partners across the world. We originally created
this manual for India, the birthplace of Aflatoun, and a consultant from the con-
sulting firm McKinsey has reviewed it. Following a year of program implemen-
tation by our partners, we revised the manual twice, based on feedback from this
过程. We based the final revision on more feedback from regional meetings,
and it includes the latest quality assurance and impact assessment strategies.

Evaluation Manual: This manual explains in detail the quality assurance and
impact assessment strategies. The quality assurance and impact assessment task
forces provided input, from which Aflatoun formulated the evaluation strate-
吉斯; program partners reviewed this manual.

partner organizations had agreed to submit), ensuring that these bodies used
resources as efficiently as possible and maximizing the amount of funding going
toward well-run programming for the children. A requirement for all partners
using the Aflatoun brand and materials was to submit action plans with details of
their program implementation, from resources needed to the number of children
they aimed to reach.

By trusting our partners fully and maintaining open lines of communication,
作为 2007 came to a close, we could boast a growing global network fully prepared
for an international launch in 2008. The pilot had tested not just the concept but
our procedure for scaling up the organization, and it had produced great results.
We had already reached 170,000 children in 11 国家, and several of the origi-
nal pilots had reached the scale-up phase in their countries.

The customization of the program itself in other countries had yielded posi-
tive results. 同时, “Mel” and “Jol,” the characters from the original MelJol
curriculum that introduced children to new concepts, had been newly drawn and
given more regionally appropriate names. Other nuances developed, 像
absence of a “piggy bank” in cultures that considered pigs unclean. In Zimbabwe,
children had saved pens instead of money in order to combat inflation. 在

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Contextualization Manual: The curriculum development taskforce, academ-
集成电路, and pedagogues produced this manual through a contextualization work-
店铺. It guides partners through the adaptation of the Aflatoun material to the
local cultures of the different countries in which a partner organization imple-
ments the program.

Training Manual: The training manual provides trainers and teachers a
guide to carrying out a training workshop, as well as outlining some basics on
facilitation techniques. As with the partner manual, the first edition of this man-
ual appeared in India and it was developed further upon review by a taskforce of
partners and trainers, and later by a consultant.

Governance Manual: This manual answers the demands from within the net-
work for support in capacity-building to achieve better governance and account-
能力. Created in consultation with McKinsey, the manual includes input from
stakeholders and partners.

Communication Manual: As Aflatoun builds its brand and advocates its
activities across the world, we must ensure that the entire network maintains
consistent communication and branding. The communication manual takes the
first step to ensure consistency, and provides tips and hints for developing a
communication strategy. It gives examples of advocacy and communication
tools used by program partners across the world.

Child Participation Manual: This manual seeks to explore how to involve
children in all aspects of program implementation, from initial program devel-
opment to its evaluation.

阿根廷, the idea of using money responsibly had developed into a larger view
of using environmental resources responsibly, and children had used their savings
to take a river boat trip at the end of the school year. These positive developments,
achieved after only the pilot phase, set the stage for a successful campaign launch
在 2008. As I had hoped, the pilots had served as a global proof of concept, 和
time had come to build a critical mass around the movement. Aflatoun was pre-
pared to develop a critical mass that would take hold around the world, even at the
highest levels. More and more people had begun to believe that every child had a
right to social and financial education.

THE GLOBAL CAMPAIGN LAUNCH AND
THE FUTURE OF CSFE, 2008 THROUGH TODAY

The information the pilots produced represented a global proof of concept, 和我们
planned to launch our global campaign in 2008 in order to grow the organization.
As part of this launch, we wanted to lay out clear and ambitious goals for the
growth and engagement of each pillar of the organization: the secretariat, 这
implementing partners, and the stakeholders who had bought into the idea, 这样的
as government officials, donors, community members, and banks. Based on one

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particular lesson learned from the pilot programs, our strategic goals for the future
had changed to some degree. We found that implementation had enjoyed the most
success in countries where stakeholders, especially those in government, 有
deeply internalized the CSFE program. 因此, we intended to go directly to
government officials working in the field of education, using our pilots as proof of
the concept and lobbying for implementation of the Aflatoun program on a larg-
是规模. These policymakers could cultivate the support of other government
departments, investors, private organizations, and other influential groups far
more easily than we could. We decided to shoot for reaching one million children
在 75 countries by 2010.

In March 2008, we introduced these goals at our global campaign launch,
which was opened by Her Royal Highness Princess Maxima of the Netherlands,
who was also the UN Ambassador for Microfinance. The guest list indicated that
we had left the stage of information-gathering and pilots, and entered a new phase
of having international credibility as an accepted organization with a valuable idea.
Representatives from many of the world’s largest banks attended, as did all of our
partners and major donor organizations. It was an excellent opportunity to meet,
make connections, and move the idea of CSFE forward through a global network
of shareholders. Attendees had the opportunity to learn about the good ideas and
achievements of Aflatoun program implementers from other corners of the globe,
and to share in the knowledge that such a diverse group shared the same goals.
由此, we were able to garner commitments from key partners across many
部门, including UNICEF, PLAN, the Dutch Central Bank, and many more.

Aflatoun had turned a major corner with the campaign launch. We had slow-
ly begun to reach a tipping point, at which we moved from asking organizations to
support or partner with us toward a critical mass at which entities began to
approach us instead. 到年底 2008, the number of children we had engaged
had grown to approximately 500,000 在 20 国家. In the same period, 我们的
impact-assessment system had grown more sophisticated, focusing on techniques
like randomized sampling and cutting-edge qualitative measurements to gauge the
effectiveness of CSFE in empowering children, our “training tree” approach to dis-
seminating the Aflatoun program to educators, and the effects of rights-based
financial education on families and communities. Building on the relationships we
had strengthened at the campaign launch, we began to lay the groundwork for
some major partnerships that would come to fruition the following year and
strengthen the organization even more.

Although we had originally developed Aflatoun to operate in poorer countries,
such as Egypt, or those in which UNICEF works, at the suggestion of Dutch
Central Bank head Nout Wellink, we launched our first Aflatoun program in the
developed world, in the Netherlands, followed soon after by a new program in
England. It had not originally occurred to me that children in developed countries
would need social and financial education. 然而, the concepts of responsibili-
蒂, 权利, and proper banking appear to have universal appeal, and life skills that
every child could and should use lie at the core of CSFE. We remain an organiza-

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Empowering Children Through Social and Financial Education

tion committed to breaking the cycle of poverty, and because we know that we can
have the greatest impact in working with poor children, the developing world
remains our highest priority. 然而, the financial crisis has made the need for
all the world’s citizens to have a strong ethical sense, especially with regards to
钱, even more apparent.

Aflatoun continues to expand and adapt, and I believe the time has come to
take our work one step further. Our experience in the field has shown us that to
ensure that this education can be fully relevant and have the maximum impact, 一个
environment that supports and encourages children’s access to financial products
and services must complement the education we seek to provide. We must consid-
er children’s financial safety a top priority within the global agenda. A new initia-
主动的, which we have dubbed ChildFinance, will start to take shape over the coming
years as we expand the Aflatoun network and build stronger support around the
concept that will put children in charge of their own destiny.

I see the world as a family, a living organism made up of you, 我, and every-
one around us, with all our combined strengths and weaknesses. Each of us forms
a part of this family, from the moment we take our first breath until we take our
最后的. I believe that along our individual paths, each of us has our own role to play.
When we work together for a common cause, we have the capacity to achieve true
改变. 最后, I have always worked toward and advocated for an “ecosys-
tem approach” to social problems, one built on the pillars of collaboration, listen-
英, 相信, and respect. I founded MelJol, Childline, Child Helpline International,
and Aflatoun upon these very pillars.

Yet for individuals, the hardest obstacle to overcome is learning to work as a
part of a larger entity. Checking our ego at the door and admitting our weakness-
es involves a certain discipline, as does letting go and allowing someone else to sit
in the driver’s seat. We must all take this step if true collaboration is to have a
chance at success, and to allow true change to come about. I have to remind myself
of the key point in all of this every time I leave one of my organizations—that we
all have a part in something bigger, and each of us represents only a drop in the
ocean of change.

1. 71 percent of India’s population in 2008 lived in rural areas, according to the CIA World Factbook,

和 70 percent according to the World Development Indicators database.

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